Trusted AI Workforce for Distributors

Automate quoting and orders. Find hidden revenue. Retain every customer. Answer every product question. Six AI agents built for wholesale distributors — one platform, every Revenue Acceleration Workflow.

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Trusted by distributors from $100M to $5B in annual sales

Edward Don

BradyPlus

Singer Equipment

Covetrus

Capital Sanitary

Cogent

Brame

Powered by the Contextual Intelligence Engine — so every agent works from your catalog, your customers, your margins, and your industry — not a generic model's guesses.

AutoRFQ

(Automated Quoting & Cross-Reference)

Bid response, from weeks to same day.

Every line matched to your catalog and priced to your brand and margin rules.

Auto-Orders

(Automated Order Entry)

From any format to a verified ERP order — in minutes.

PO PDF, email, Excel, EDI, even voicemail — mapped, validated, written back clean.

Whitespace Intelligence

(Grow Your Existing Accounts)

Sell your customers what they're already buying — from someone else.

The fitting categories they buy elsewhere — often without knowing you sell them.

Retention Intelligence

(Protect Your Existing Revenue)

Stop losing the customers you already won.

Survival-analysis AI scores every account and SKU three times a day — catching the silent slip.

Product Intelligence

30 seconds to 5 seconds.

Every rep gets the fastest answer in your warehouse.

Ecommerce Intelligence

(The ML Layer Above Your Search Engine)

Your best sales rep. On every online order.

Predicts each account's next reorder, trade-ups, and the categories they're missing — right inside your storefront.

Edward Don & Company · Year 1 with SETVI AutoRFQ · CIO 100 Award Winner 2024

$585K

labor-automation ROI in year one

9,001

hours reclaimed — 375 work-days returned

68%

faster turnaround on every bid

5 mo.

to full ROI — conservative baseline

"We lost business because we couldn't turn around information quickly. SETVI changed the game for us. Instead of waiting a month, customers are getting quotes in days."

— Tim Walter, CIO, Edward Don & Company

Your salesforce is drowning in busywork.

Yes. And it's costing you new business and existing revenue.

Reps were hired to win new business and protect existing revenue. Instead, most of their week goes to keying RFQs, chasing POs, hunting SKUs in 200K-item catalogs, and writing the same reorder reminders week after week. The strategic work — finding whitespace, catching at-risk accounts, building relationships — gets whatever hours are left over.

Sound familiar?

Six pains. Six SETVI agents. The math adds up.

AutoRFQ

RFQs sit in inboxes for weeks; deals lost to faster competitors

Auto Orders

Reps spend hours keying POs that should have closed themselves

Whitespace Intelligence

Categories your customers should be buying from you go unnoticed

Retention Intelligence

Customers churn before reps notice; reorders quietly drift

Product Intelligence

Reps waste 30–60 minutes a day hunting SKU specs, alternates, and pricing

Ecommerce Intelligence

Online orders go out incomplete; reorders, add-ons, and cross-sells left on the table

One platform. Every Revenue Acceleration Workflow. Win and Protect Revenue.

SETVI's AI Workforce clears the busywork — so your reps can do the work they were hired for: winning new business and keeping the business you have.

View all solutions →

Case Study · Edward Don & Company

Automated Quoting

Edward Don — a top-10 U.S. foodservice distributor and Sysco subsidiary with 60,000+ customers, 400+ reps, and 151K SKUs — deployed AutoRFQ in Year 1: 1,060 RFQ files processed, 291,792 line items parsed, 236K AI matches at 93% accept rate. Documented labor ROI of $585K. $450K+ in attributed deal wins across 20 named accounts.

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RFQ-4821 · Morrison · 247 lines

● 97.6% matched

SKU-88241

Fryer oil, 35 lb

$48.20

matched

SKU-47118

Compostable cups

$89.00

matched

SKU-99012

Nitrile gloves, L

$24.50

matched

SKU-12094

Sanitizer, gal

$18.75

matched

Case Study · Mid-size jan-san distributor

Automated Orders

A mid-sized jan-san distributor with 40,000+ SKUs partnered with SETVI to automate inbound PO processing. Under 1% of inbound POs need a person now — the rest post straight to ERP untouched, freeing their inside sales team for high-value work.

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PO Queue · 14 inbound today

● 13 auto-processed

PO-7721

Westlake Hospitality

$12.4K

in ERP

PO-7722

Keystone Supply Co.

$4.1K

in ERP

PO-7723

Alder Foodservice

$28.9K

in ERP

PO-7724

Northern Jan-San

$6.7K

review

Case Study · $350M foodservice distributor

Whitespace Intelligence

A $350M foodservice distributor surfaced $68M in projected annual opportunity across one reference book — 7,000+ accounts ranked 0–100 and tiered Hot/Warm/Cool, an average of 14 whitespace categories each, most never pitched. $9.1M in revenue was attributed back to the queue, traced per account and SKU — categories customers were buying from competitors but should have been buying from them.

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Whitespace · Top opportunities

● $2.4M identified

ACCT

Morrison — Compostables

$47K

grow

ACCT

Harbor Grill — Jan-San

$32K

grow

ACCT

Summit Hotels — Coffee

$28K

introduce

ACCT

Kettle & Co — Smallwares

$19K

introduce

Case Study · $250M foodservice & jan-san distributor

Retention Intelligence

A $250M foodservice and jan-san distributor recovered $423K in attributed revenue in ~8 weeks — every dollar weighed against a 77.5% haircut before we claim it, with 3–5× lift on the B- and C-tier SKUs reps weren't tracking. One agent, two kinds of retention: customers who are slipping away, and orders that are quietly going elsewhere.

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Retention Watch · This week

● $338K at risk

CHURN

Baron Restaurants

$210K

−34%

CHURN

Coastal Catering

$144K

−28%

REORDER

Morrison — Fryer oil

$8.2K

14d late

REORDER

Harbor — Cleaning chem

$4.8K

7d late

Case Study · Broadline foodservice distributor

Product Intelligence

A foodservice distributor with 300,000+ SKUs gave reps instant natural-language access to product specs, alternates, cross-sell partners, and vendor promotions. Average time to answer a customer product question dropped from 30 seconds to 5 seconds.

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Product lookup · Instant answer

● 312K SKUs indexed

SKU-88241

Fryer oil, 35 lb · in stock

$48.20

spec ✓

ALT

Canola blend · 40 lb

$54.10

alt

XSL

Oil filter kit · pairs 82%

$12.90

cross-sell

PROMO

Vendor rebate · Q2 active

−6%

active

Case Study · Mid-market distributor

Ecommerce Intelligence

A mid-market distributor put SETVI's reorder and cross-sell intelligence on its storefront — surfacing reorder-due accounts and opportunities the team wasn't working, with basket-completion prompts lifting average order size. $1M+ in incremental revenue was attributed in the first quarter, every dollar traceable to the line.

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Storefront · Harbor Foods

● reorder due

REORDER

Nitrile gloves, L · due in 3 days

$24.50

reorder

INTRO

Compostable cups · 82% of peers buy

$89.00

cross-sell

TRADE-UP

Fryer oil, bulk 35 lb · better margin

$48.20

trade-up

BASKET

Sanitizer, gal · completes the cart

$18.75

added

Testimonial

"We lost business because we couldn't turn around information quickly. SETVI changed the game for us. It improved the customer experience. Instead of waiting a month, they're getting quotes in days."

Tim Walter

CIO, Edward Don & Company

"We lost business because we couldn't turn around information quickly. SETVI changed the game for us. It improved the customer experience. Instead of waiting a month, they're getting quotes in days."

Tim Walter

CIO, Edward Don & Company

"We lost business because we couldn't turn around information quickly. SETVI changed the game for us. It improved the customer experience. Instead of waiting a month, they're getting quotes in days."

Tim Walter

CIO, Edward Don & Company

"We lost business because we couldn't turn around information quickly. SETVI changed the game for us. It improved the customer experience. Instead of waiting a month, they're getting quotes in days."

Tim Walter

CIO, Edward Don & Company

Your reps were hired to sell. Let them.

Six agents take the quoting, order entry, and product lookups off their plate — and surface the accounts worth growing and the ones quietly slipping away. Book a demo and we'll run the numbers on your catalog and your accounts.

Book a demo